Developed through the GMA and FMI, the Facts Up Front™ initiative is a fact-based approach that summarizes important nutrition information in a clear, simple and easy-to-use format. The new icon and label changes adhere to current U.S. Food and Drug Administration guidelines and regulations, ensuring that consumers receive consistent and reliable information We have incorporated the Facts Up Front™ with Nutrition Keys in an item insert program fashioned in a consumer friendly look. These inserts also provide information on flavor and usage alongside beautiful photos.